Dataset for "Emotional reactions to conflicted ethical consumer choices"
Author(s) / Creator(s)
Becker, Daniela
Abstract / Description
Emotional reactions to conflicted ethical consumer choices
Dataset for: Becker, D. (2020). Feeling right about doing right, even if it was difficult? Emotional and behavioral consequences of conflict during ethical consumer decision‐making. Journal of Consumer Behaviour, 20(3), 817–826. https://doi.org/10.1002/cb.1911
Many consumer choices nowadays involve ethical considerations (e.g., when buying clothes consumers can often choose between a standard and an ethically produced collection). Previous work has shown that how people feel after such ethically connotated consumer choices is a central determinant of their future ethical consumer behavior. However, most of that research focuses on the effect of choice outcomes (ethical vs. unethical product) on emotional and behavioral reactions. Challenging this outcome-focused approach, the present paper proposes that the experience of conflict (e.g., between ethical goals vs. self-interest) during decision-making has a significant additional effect on emotional reactions and future behavior. Results from one fully powered, preregistered study (N = 383) showed that conflict strength predicted increased negative post-choice emotions and reduced choice satisfaction. Importantly, this pattern occurred for ethical as well as unethical choice outcomes. Conflict also increased the likelihood of making the opposite choice in a subsequent ethical consumer choice situation—again independent of participants' prior choice. Those results are an important extension of previous work as they highlight the importance of taking experienced conflict into account when predicting post-choice emotions and future ethical consumer behavior.
Persistent Identifier
Date of first publication
2020-09-24
Publisher
PsychArchives
Is referenced by
Citation
Becker, D. (2020). Dataset for "Emotional reactions to conflicted ethical consumer choices" [Data set]. PsychArchives. https://doi.org/10.23668/PSYCHARCHIVES.3483
-
Conflict_data_share2020.savSPSS data file - 62.47KBMD5: 43dab1091df60e6da8f656f585df0105Description: Data File Conflict during Ethical Decision Making
-
Conflict_data_share2020.csvCSV - 58.22KBMD5: 97aa8efd1c909c96c0c798e0b2b05be1Description: Data File Conflict during Ethical Decision Making
-
There are no other versions of this object.
-
Author(s) / Creator(s)Becker, Daniela
-
PsychArchives acquisition timestamp2020-09-24T13:08:08Z
-
Made available on2020-09-24T13:08:08Z
-
Date of first publication2020-09-24
-
Abstract / DescriptionEmotional reactions to conflicted ethical consumer choicesen
-
Abstract / DescriptionDataset for: Becker, D. (2020). Feeling right about doing right, even if it was difficult? Emotional and behavioral consequences of conflict during ethical consumer decision‐making. Journal of Consumer Behaviour, 20(3), 817–826. https://doi.org/10.1002/cb.1911en
-
Abstract / DescriptionMany consumer choices nowadays involve ethical considerations (e.g., when buying clothes consumers can often choose between a standard and an ethically produced collection). Previous work has shown that how people feel after such ethically connotated consumer choices is a central determinant of their future ethical consumer behavior. However, most of that research focuses on the effect of choice outcomes (ethical vs. unethical product) on emotional and behavioral reactions. Challenging this outcome-focused approach, the present paper proposes that the experience of conflict (e.g., between ethical goals vs. self-interest) during decision-making has a significant additional effect on emotional reactions and future behavior. Results from one fully powered, preregistered study (N = 383) showed that conflict strength predicted increased negative post-choice emotions and reduced choice satisfaction. Importantly, this pattern occurred for ethical as well as unethical choice outcomes. Conflict also increased the likelihood of making the opposite choice in a subsequent ethical consumer choice situation—again independent of participants' prior choice. Those results are an important extension of previous work as they highlight the importance of taking experienced conflict into account when predicting post-choice emotions and future ethical consumer behavior.en
-
Review statusunknownen
-
SponsorshipLeibniz-Gemeinschaft, Grant/Award Number: SAW-2016-IWM-3en
-
CitationBecker, D. (2020). Dataset for "Emotional reactions to conflicted ethical consumer choices" [Data set]. PsychArchives. https://doi.org/10.23668/PSYCHARCHIVES.3483en
-
Persistent Identifierhttps://hdl.handle.net/20.500.12034/3098
-
Persistent Identifierhttps://doi.org/10.23668/psycharchives.3483
-
Language of contenteng
-
PublisherPsychArchivesen
-
Is referenced byhttps://doi.org/10.1002/cb.1911
-
Replaceshttp://dx.doi.org/10.23668/psycharchives.2765
-
Is related tohttps://doi.org/10.1002/cb.1911
-
Dewey Decimal Classification number(s)150
-
TitleDataset for "Emotional reactions to conflicted ethical consumer choices"en
-
DRO typeresearchDataen