Automatic Influences of Priming on Prosocial Behavior
Author(s) / Creator(s)
Abbate, Costanza Scaffidi
Ruggieri, Stefano
Boca, Stefano
Abstract / Description
Literature on the automaticity of social behavior indicates that, in some circumstances, priming a concept automatically activates related behavioral schemas. Previous research studies have used priming techniques to increase willingness to help, but most of these have simply measured intention to engage in prosocial behavior rather than real helping behavior. Two different studies investigated the effect of priming the concept of prosocial behavior on real helping behavior. After priming prosociality through a scrambled sentences test, participants were shown to increase their donation rate after a direct request coming from an experimenter's confederate (Study 1) and to spontaneously help to a greater extent a girl whose books had fallen on the floor (Study 2). The implications of this automatic behavior priming effect are discussed within the theoretical framework of the automatic effect of social perception on prosocial behavior.
Keyword(s)
prosocial behavior automaticity priming helping situational featuresPersistent Identifier
Date of first publication
2013-08-30
Journal title
Europe's Journal of Psychology
Volume
9
Issue
3
Page numbers
479–492
Publisher
PsychOpen GOLD
Publication status
publishedVersion
Review status
peerReviewed
Is version of
Citation
Abbate, C. S., Ruggieri, S., & Boca, S. (2013). Automatic Influences of Priming on Prosocial Behavior. Europe's Journal of Psychology, 9(3), 479–492. https://doi.org/10.5964/ejop.v9i3.603
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ejop.v9i3.603.pdfAdobe PDF - 488.08KBMD5: b5af7ea2cd3f2010cffc76f7b49e9245
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Author(s) / Creator(s)Abbate, Costanza Scaffidi
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Author(s) / Creator(s)Ruggieri, Stefano
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Author(s) / Creator(s)Boca, Stefano
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PsychArchives acquisition timestamp2018-11-21T10:01:10Z
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Made available on2018-11-21T10:01:10Z
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Date of first publication2013-08-30
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Abstract / DescriptionLiterature on the automaticity of social behavior indicates that, in some circumstances, priming a concept automatically activates related behavioral schemas. Previous research studies have used priming techniques to increase willingness to help, but most of these have simply measured intention to engage in prosocial behavior rather than real helping behavior. Two different studies investigated the effect of priming the concept of prosocial behavior on real helping behavior. After priming prosociality through a scrambled sentences test, participants were shown to increase their donation rate after a direct request coming from an experimenter's confederate (Study 1) and to spontaneously help to a greater extent a girl whose books had fallen on the floor (Study 2). The implications of this automatic behavior priming effect are discussed within the theoretical framework of the automatic effect of social perception on prosocial behavior.en_US
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Publication statuspublishedVersion
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Review statuspeerReviewed
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CitationAbbate, C. S., Ruggieri, S., & Boca, S. (2013). Automatic Influences of Priming on Prosocial Behavior. Europe's Journal of Psychology, 9(3), 479–492. https://doi.org/10.5964/ejop.v9i3.603
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ISSN1841-0413
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Persistent Identifierhttps://hdl.handle.net/20.500.12034/1203
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Persistent Identifierhttps://doi.org/10.23668/psycharchives.1395
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Language of contenteng
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PublisherPsychOpen GOLD
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Is version ofhttps://doi.org/10.5964/ejop.v9i3.603
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Keyword(s)prosocial behavioren_US
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Keyword(s)automaticityen_US
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Keyword(s)primingen_US
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Keyword(s)helpingen_US
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Keyword(s)situational featuresen_US
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Dewey Decimal Classification number(s)150
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TitleAutomatic Influences of Priming on Prosocial Behavioren_US
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DRO typearticle
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Issue3
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Journal titleEurope's Journal of Psychology
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Page numbers479–492
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Volume9
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Visible tag(s)Version of Record