A global test of message framing on behavioural intentions, policy support, information seeking, and experienced anxiety during the COVID-19 pandemic
PSA COVID-19 Rapid Project 001
Author(s) / Creator(s)
Dorison, Charles A.
Lerner, Jennifer S.
Heller, Blake H.
Rothman, Alexander J.
Kawachi, Ichiro I.
Wang, Ke
Rees, Vaughan W.
Gill, Brian P.
Gibbs, Nancy
Psychological ScienceAccelerator COVID-19 Rapid Team
Coles, Nicholas A.
Abstract / Description
The COVID-19 pandemic presents a critical need to identify best practices for communicating health information to the global public. It also provides an opportunity to test theories about risk communication. As part of a larger Psychological Science Accelerator COVID-19 Rapid Project, a global consortium of researchers will experimentally test competing hypotheses regarding the effects of framing messages in terms of losses versus gains. We will examine effects on three primary outcomes: intentions to adhere to policies designed to prevent the spread of COVID-19, opinions about such policies, and the likelihood that participants seek additional policy information. Whereas research on negativity bias and loss aversion predicts that loss-framing will have greater impact, research on encouraging the adoption of protective health behaviour suggests the opposite (i.e., gain-framing will be more persuasive). We will also assess effects on experienced anxiety. Given the potentially low cost and the scalable nature of framing interventions, results could be valuable to health organizations, policymakers, and news sources globally.
Persistent Identifier
PsychArchives acquisition timestamp
2020-06-03 07:13:35 UTC
Citation
Dorison, C. A., Lerner, J. S., Heller, B. H., Rothman, A. J., Kawachi, I. I., Wang, K., Rees, V. W., Gill, B. P., Gibbs, N., Psychological ScienceAccelerator COVID-19 Rapid Team, & Coles, N. A. (2020). A global test of message framing on behavioural intentions, policy support, information seeking, and experienced anxiety during the COVID-19 pandemic. Leibniz Institut für Psychologische Information und Dokumentation (ZPID). https://doi.org/10.23668/PSYCHARCHIVES.3013
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Author(s) / Creator(s)Dorison, Charles A.
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Author(s) / Creator(s)Lerner, Jennifer S.
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Author(s) / Creator(s)Heller, Blake H.
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Author(s) / Creator(s)Rothman, Alexander J.
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Author(s) / Creator(s)Kawachi, Ichiro I.
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Author(s) / Creator(s)Wang, Ke
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Author(s) / Creator(s)Rees, Vaughan W.
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Author(s) / Creator(s)Gill, Brian P.
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Author(s) / Creator(s)Gibbs, Nancy
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Author(s) / Creator(s)Psychological ScienceAccelerator COVID-19 Rapid Team
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Author(s) / Creator(s)Coles, Nicholas A.
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PsychArchives acquisition timestamp2020-06-03T07:13:35Z
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Made available on2020-06-03T07:13:35Z
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Date of first publication2020
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Abstract / DescriptionThe COVID-19 pandemic presents a critical need to identify best practices for communicating health information to the global public. It also provides an opportunity to test theories about risk communication. As part of a larger Psychological Science Accelerator COVID-19 Rapid Project, a global consortium of researchers will experimentally test competing hypotheses regarding the effects of framing messages in terms of losses versus gains. We will examine effects on three primary outcomes: intentions to adhere to policies designed to prevent the spread of COVID-19, opinions about such policies, and the likelihood that participants seek additional policy information. Whereas research on negativity bias and loss aversion predicts that loss-framing will have greater impact, research on encouraging the adoption of protective health behaviour suggests the opposite (i.e., gain-framing will be more persuasive). We will also assess effects on experienced anxiety. Given the potentially low cost and the scalable nature of framing interventions, results could be valuable to health organizations, policymakers, and news sources globally.en_US
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Publication statusother
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CitationDorison, C. A., Lerner, J. S., Heller, B. H., Rothman, A. J., Kawachi, I. I., Wang, K., Rees, V. W., Gill, B. P., Gibbs, N., Psychological ScienceAccelerator COVID-19 Rapid Team, & Coles, N. A. (2020). A global test of message framing on behavioural intentions, policy support, information seeking, and experienced anxiety during the COVID-19 pandemic. Leibniz Institut für Psychologische Information und Dokumentation (ZPID). https://doi.org/10.23668/PSYCHARCHIVES.3013en
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Persistent Identifierhttps://hdl.handle.net/20.500.12034/2632
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Persistent Identifierhttps://doi.org/10.23668/psycharchives.3013
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Language of contentengen_US
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Dewey Decimal Classification number(s)150
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TitleA global test of message framing on behavioural intentions, policy support, information seeking, and experienced anxiety during the COVID-19 pandemicen_US
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Alternative titlePSA COVID-19 Rapid Project 001en_US
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DRO typepreregistrationen_US