Psychometric evaluation of the German Version of the Motivations to Eat Meat Inventory (MEMI)

The Motivations to Eat Meat Inventory (Hopwood et al., 2021) is a 19-item scale designed to assess the various reasons individuals choose to consume meat and the significance of these reasons to them. To date, the psychometrics properties of a German version of the MEMI have not been examined. We aim to examine the understandability of the German MEMI, and investigate whether the original 4-factor structure of the MEMI can be replicated in a German-speaking sample. First results revealed that the response format of the MEMI is not well understood among German speaking participants. However, as Hopwood et al. (2021) argue that this format is important for the 4-factor structure, the current study examines two German versions of the MEMI, namely one including the original response format and one including an adapted response format. Some data are already available from other studies. Study 1 involves 399 participants from Germany, and Study 2 includes approximately 1600 participants from Austria. We will perform confirmatory factor analyses (CFA) and compare the goodness-of-fit indices between the two samples to assess whether the modified scale can replicate the original 4-factor structure of the MEMI while being more comprehensible for German-speaking participants.