Article Version of Record

Gaining economic profit or losing cultural security: Framing persuasive arguments for two types of conservatives

Author(s) / Creator(s)

Eschert, Silke
Diehl, Michael
Ziegler, René

Abstract / Description

Recent research suggests that different motivational bases underlie economic and cultural conservatism. Different political messages may address these different motivational bases. This article investigates the hypothesis that gain frames and achievement frames are more persuasive for participants high in economic conservatism and for economic conservative political issues, whereas loss and security frames are more persuasive for participants high in cultural conservatism and for cultural conservative political issues. Indeed, differential framing effects were found for economic versus cultural conservative issues across two experimental studies (N = 111 and N = 234). Study 2 could show that these effects were also significantly moderated by individual economic and cultural conservatism. Political arguments were perceived as most persuasive when argument frames matched both the issue at hand and recipient’s individual conservatism. Theoretical implications are discussed with regard to the motivational bases of two dimensions of conservatism along with practical implications for the field of political communication.

Keyword(s)

economic conservatism cultural conservatism motivational bases argument framing regulatory focus

Persistent Identifier

Date of first publication

2017-02-03

Journal title

Journal of Social and Political Psychology

Volume

5

Issue

1

Page numbers

8–28

Publisher

PsychOpen GOLD

Publication status

publishedVersion

Review status

peerReviewed

Is version of

Citation

Eschert, S., Diehl, M., & Ziegler, R. (2017). Gaining economic profit or losing cultural security: Framing persuasive arguments for two types of conservatives. Journal of Social and Political Psychology, 5(1), 8–28. https://doi.org/10.5964/jspp.v5i1.627
  • Author(s) / Creator(s)
    Eschert, Silke
  • Author(s) / Creator(s)
    Diehl, Michael
  • Author(s) / Creator(s)
    Ziegler, René
  • PsychArchives acquisition timestamp
    2018-11-26T12:45:14Z
  • Made available on
    2018-11-26T12:45:14Z
  • Date of first publication
    2017-02-03
  • Abstract / Description
    Recent research suggests that different motivational bases underlie economic and cultural conservatism. Different political messages may address these different motivational bases. This article investigates the hypothesis that gain frames and achievement frames are more persuasive for participants high in economic conservatism and for economic conservative political issues, whereas loss and security frames are more persuasive for participants high in cultural conservatism and for cultural conservative political issues. Indeed, differential framing effects were found for economic versus cultural conservative issues across two experimental studies (N = 111 and N = 234). Study 2 could show that these effects were also significantly moderated by individual economic and cultural conservatism. Political arguments were perceived as most persuasive when argument frames matched both the issue at hand and recipient’s individual conservatism. Theoretical implications are discussed with regard to the motivational bases of two dimensions of conservatism along with practical implications for the field of political communication.
    en_US
  • Publication status
    publishedVersion
  • Review status
    peerReviewed
  • Citation
    Eschert, S., Diehl, M., & Ziegler, R. (2017). Gaining economic profit or losing cultural security: Framing persuasive arguments for two types of conservatives. Journal of Social and Political Psychology, 5(1), 8–28. https://doi.org/10.5964/jspp.v5i1.627
    en_US
  • ISSN
    2195-3325
  • Persistent Identifier
    https://hdl.handle.net/20.500.12034/1429
  • Persistent Identifier
    https://doi.org/10.23668/psycharchives.1769
  • Language of content
    eng
  • Publisher
    PsychOpen GOLD
  • Is version of
    https://doi.org/10.5964/jspp.v5i1.627
  • Keyword(s)
    economic conservatism
    en_US
  • Keyword(s)
    cultural conservatism
    en_US
  • Keyword(s)
    motivational bases
    en_US
  • Keyword(s)
    argument framing
    en_US
  • Keyword(s)
    regulatory focus
    en_US
  • Dewey Decimal Classification number(s)
    150
  • Title
    Gaining economic profit or losing cultural security: Framing persuasive arguments for two types of conservatives
    en_US
  • DRO type
    article
  • Issue
    1
  • Journal title
    Journal of Social and Political Psychology
  • Page numbers
    8–28
  • Volume
    5
  • Visible tag(s)
    Version of Record