Gaining economic profit or losing cultural security: Framing persuasive arguments for two types of conservatives
Author(s) / Creator(s)
Eschert, Silke
Diehl, Michael
Ziegler, René
Abstract / Description
Recent research suggests that different motivational bases underlie economic and cultural conservatism. Different political messages may address these different motivational bases. This article investigates the hypothesis that gain frames and achievement frames are more persuasive for participants high in economic conservatism and for economic conservative political issues, whereas loss and security frames are more persuasive for participants high in cultural conservatism and for cultural conservative political issues. Indeed, differential framing effects were found for economic versus cultural conservative issues across two experimental studies (N = 111 and N = 234). Study 2 could show that these effects were also significantly moderated by individual economic and cultural conservatism. Political arguments were perceived as most persuasive when argument frames matched both the issue at hand and recipient’s individual conservatism. Theoretical implications are discussed with regard to the motivational bases of two dimensions of conservatism along with practical implications for the field of political communication.
Keyword(s)
economic conservatism cultural conservatism motivational bases argument framing regulatory focusPersistent Identifier
Date of first publication
2017-02-03
Journal title
Journal of Social and Political Psychology
Volume
5
Issue
1
Page numbers
8–28
Publisher
PsychOpen GOLD
Publication status
publishedVersion
Review status
peerReviewed
Is version of
Citation
Eschert, S., Diehl, M., & Ziegler, R. (2017). Gaining economic profit or losing cultural security: Framing persuasive arguments for two types of conservatives. Journal of Social and Political Psychology, 5(1), 8–28. https://doi.org/10.5964/jspp.v5i1.627
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Author(s) / Creator(s)Eschert, Silke
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Author(s) / Creator(s)Diehl, Michael
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Author(s) / Creator(s)Ziegler, René
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PsychArchives acquisition timestamp2018-11-26T12:45:14Z
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Made available on2018-11-26T12:45:14Z
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Date of first publication2017-02-03
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Abstract / DescriptionRecent research suggests that different motivational bases underlie economic and cultural conservatism. Different political messages may address these different motivational bases. This article investigates the hypothesis that gain frames and achievement frames are more persuasive for participants high in economic conservatism and for economic conservative political issues, whereas loss and security frames are more persuasive for participants high in cultural conservatism and for cultural conservative political issues. Indeed, differential framing effects were found for economic versus cultural conservative issues across two experimental studies (N = 111 and N = 234). Study 2 could show that these effects were also significantly moderated by individual economic and cultural conservatism. Political arguments were perceived as most persuasive when argument frames matched both the issue at hand and recipient’s individual conservatism. Theoretical implications are discussed with regard to the motivational bases of two dimensions of conservatism along with practical implications for the field of political communication.en_US
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Publication statuspublishedVersion
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Review statuspeerReviewed
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CitationEschert, S., Diehl, M., & Ziegler, R. (2017). Gaining economic profit or losing cultural security: Framing persuasive arguments for two types of conservatives. Journal of Social and Political Psychology, 5(1), 8–28. https://doi.org/10.5964/jspp.v5i1.627en_US
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ISSN2195-3325
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Persistent Identifierhttps://hdl.handle.net/20.500.12034/1429
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Persistent Identifierhttps://doi.org/10.23668/psycharchives.1769
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Language of contenteng
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PublisherPsychOpen GOLD
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Is version ofhttps://doi.org/10.5964/jspp.v5i1.627
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Keyword(s)economic conservatismen_US
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Keyword(s)cultural conservatismen_US
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Keyword(s)motivational basesen_US
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Keyword(s)argument framingen_US
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Keyword(s)regulatory focusen_US
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Dewey Decimal Classification number(s)150
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TitleGaining economic profit or losing cultural security: Framing persuasive arguments for two types of conservativesen_US
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DRO typearticle
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Issue1
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Journal titleJournal of Social and Political Psychology
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Page numbers8–28
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Volume5
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Visible tag(s)Version of Record